Schlitz. The cheap beer with the most gusto.

Last night, I drank and enjoyed some Schlitz. This was mostly due to the fact that I am very poor right now. But this is also due to the fact that I like Schlitz. In fact, I believe that Schlitz is the best tasting cheap beer. In recent years, it has been hard to find, although I know that my local bar has always had Schlitz cans for $2. Now, Schlitz is coming back in a big way, with the original 1960's formula. Um, I'm not sure what this will really mean, but sounds good to me.

I don't see this being a recurring trend for this blog, but I couldn't resist posting this video. It's a 1984 TV commercial for Schlitz "Bull" Malt Liquor, featuring The Marshall Tucker Band and 38 Special (rockin' tunes play automatically). 38 Speical clearly wins in the web design category.
Here's the video:


Couple of thoughts after watching this commercial:
How many guys are in those bands anyway?
I like the short guy with the hat in 38 Special.
At a few parts, I am not really sure what they are yelling about. I don't even think that they are using real words.
If 38 Special started marching towards me in a bar, demanding that I drink a Schlitz "Bull", you best believe that I would have one. Heck, I'd probably buy them a round too.
If I was drinking said beer in said bar situation, I would be on a constant lookout for a raging bull to suddenly come crashing through the wall.

Can't get enough old Schlitz commercials?
Here is another hilarious Schlitz "Bull" commercial featuring Tommy James & The Shondells and the Average White Band, with a more groovin' take on it.
Here's one with James Coburn dressed as a cowboy ordering a Schlitz light in a bar with a "captain" guy and a toupeed bartender.
Here's one featuring a motorcycle guy and Boston's "More Than A Feeling".
Here's a 1969 commercial of people enjoying the original Schlitz at a picnic.